RESUME

Execute influencer marketing campaigns in alignment with Trulieve's marketing and social media strategy within on monthly budgets up to $300k.
Collaborate with agency partners to create compelling, on-brand content and events that resonates with our target audience.
Consistently delivered content ahead of schedule, with an average campaign delivery time of 25 days.
Implemented rigorous compliance measures resulting in a 30% reduction in compliance-related social media issues.
Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. 20% growth in our social channels monthly.
Collaborate with key stakeholders across departments to drive program success and achieve business objectives.
Stay informed about industry trends and best practices in influencer marketing, continuously seeking opportunities for innovation and improvement.

Led cross-functional teams in executing key product storytelling, store openings, and brand initiatives while maintaining connectivity within the Miami region for all Foot Locker Inc. banners (Foot Locker Retail, Champs Sports & Kids Foot Locker).
Conceptualized, managed, and executed events and branded content shoots with various high-profile artists, athletes, and influencers, such as Rick Ross, PJ Tucker, Melo Ball, Kyle Lowry, Kendrick Nunn, Chris Brickley, Stan Remy, Alex Toussaint and more.
Leveraged key city relationships with organizations such as non-profits, the Miami Heat, and the Miami Pro League for multiple community experiences.
Managed monthly always on budgets up to $200k to execute Foot Locker and vendor partner events with significant ROI.
Optimized brand partnerships with vendors, i.e., Jordan, Nike, Puma, ON Running, and Hoka. Always ensuring that Foot Locker delivers on its commitments to each vendor on a premium level.
Developed digital marketing strategy by studying economic indicators and identifying consumers' current and future needs to build awareness and drive sales.
Utilized the Foot Locker FLX loyalty rewards program and CRM / social channels to drive attendance for all consumer events in key areas of the city.
Pushed the envelope consistently to create fresh, interactive on-trend experiences that resonated with the North American consumer with a limited budget.

Executive Producer for the Papa Keith 4 People Matter Show (Weekdays 3-7p on iHeartRadio's 103.5 The Beat): booking all show guests (artists, athletes, comedians, and influencers). Cultivated and maintained relationships with guests and their teams to ensure on-air messaging alignment.
Curated all on-air announcements with topics touching on pop culture, sports, and fashion.
Developed and managed social media on all platforms for @Papa_Keith and @iseefoodMiami.
Grew the of social media followers on @ Papa_ Keith (11k followers in 15 months), with growth in engagement up 185% in the last six months.
Masterminded highly successful digital strategies for various platforms to attract listener engagement. Increased listener engagement by 185% over last year through social media.

Manage all communications with iHeartRadio 103.5 The Beat, Miami-Dade County Officials, and various sponsors for yearly community events: People Matter Fest, (4) Four quarterly PK4PM Pop-Ups, Brandon Knight Back-To-School School Supply Giveaway, Attorney Big Al Thanksgiving Turkey Drive, Attorney Big Al Christmas Toy Drive, Papa's Pedals Bike Giveaway, and numerous Food Drives.
Artist Relations for People Matter Fest: Booking artists, handling artist show requests, and managing the stage day of the event to maintain an on-time show.
Production logistics for events on the day of ensuring all sponsor promises are kept.
Coordinate the actual purchasing and collection of toys, food, or items that are given away at each event.

On Air Weekends (12a-6a) & Fill-ins for WMIA & WHYI (Jan. 2018-2020)
Nationally Syndicated Afternoon Show on-air Correspondent on 30+ iHeartRadio Urban Stations.
Created, prepared, and presented up-to-date topics for live radio broadcasts.
Communicated and corresponded with radio listeners via email, phone, and social media.
Managed artists and record label relations to book interviews.
Developed client relationships to ensure customer satisfaction and longstanding advertisement and marketing relations.
Maintained a consistent internet presence through the company's website, social media page, and blogging.
Drove traffic to the company's media page through various social media strategies.
Managed prize giveaways and the writing of live/ recorded on-air promotional announcements.

Oversee Street Team remotes and daily tasks. Developed presentations & proposals designed to solicit funding and sponsorships.
Manage all communications/logistics with iHeartRadio stations and various partners for community events such as Taste of The Nation, Walk for The Animals, Light the Night, Gridiron Grill off, and 30+ more local events.
Acted as liaison between the promotions and sales departments to develop overall station campaigns, themes & marketing approach for nine Miami radio stations and multiple brands.
Provided creative influence that created visibility & publicity within the market, to generate brand awareness for the client and stations.
Coordinated and managed special events: concerts, high-level artist-in-studio interviews, meet & greets, album launches, and VIP parties.
Negotiated media buys and barter that included the ability to tie in sponsors, thus generating revenue at no monetary cost.
Tracked and analyzed client campaigns and created weekly recap reports.
Managed station website and increased station social media engagement, content, and follower base.

Bachelor of Science (B.S.) in Mass Communication with concentration in Journalism
Minor in Speech Communication