The first weekend of December in Miami means it’s time for Art. As Art Basel takes over Miami Beach, the movers and shakers of the culture make their way to events in the surrounding areas. Alongside Converse, I hosted two events to celebrate the Holidays with a “House Party.” A Foot Locker in-store seeding moment where influencers came by to pick their pair of fresh Converse. In the evening I took over Coyo Taco in Wynwood and partnered with Pangea Sound, a West Coast-based group for a night of dancing and partying. Both spaces were heavily vendor branded in true Basel fashion.

Key Skills
Brand Partnership, Influencer Marketing x Seeding, Market + Consumer Insights