Back To School
with Rick Ross x Converse

Back to School 2022, I partnered with Miami Legend Artist and Philanthropist Rick Ross, for a giveback in his hometown. Inside the Betty T. Ferguson Center in Miami Gardens, over 300 local kids were provided backpacks, school supplies as well as sneakers donated by Converse. All attendees were given a customized air-brushed t-shirt as well as haircuts/ braids by local stylists. The event was supposed by local Vice Mayor Reggie Leon and the Miami Dade Police / Fire Department.

The event was picked up by local and national news publications garnering over 40+ million online impressions.

Key Skills
Community Marketing, Social Media Engagement, Artist x Talent Management, Vendor Partnership (Converse)

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“Kicks and Community” Holiday Giveback with PJ Tucker